Technology

Getting Creative with Branded URLs and Shortlinks

You’ve got a website and domain. It might be a long url, or even a medium length one. In my case, I’ve got https://www.regularsteven.com/. It’s length doesn’t matter too much if it’s memorable or easy to type. That’s the URL or brand that you’re wanting people to type out in the address bar or Google. […]

As a sole trader, what happens to your clients if you die?

This isn’t a question I’ve asked myself until this week. And don’t stress, I’m totally fine. But one of my contacts has found their business in a state of concern following the sudden passing of their web-developer. The specific issue? They commissioned a web developer to build a business admin tool, that they were hosting […]

Competitive Insights – One Simple Social Trick

To call this a hack isn’t quite right, because really, it’s just a tiny piece of functionality with bit.ly – one of the most common URL shortening utilities. And anyone can use. Basically, you can see how many clicks your competition are getting if they are using bit.ly link by adding a + at the […]